Advance Your Internal Communications Strategy | San Francisco

Event Details

Advance Your Internal Communications Strategy | San Francisco

Time: September 11, 2018 all day
Location: San Francisco
City/Town: San Francisco
Website or Map:…
Event Type: communication
Organized By: Advanced Learning Institute Inc.
Latest Activity: Jul 27

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Event Description

If you fail to plan, you can plan on failing…so let us help you build a strategy that will allow you to reach, engage, educate and motivate your employees. In this one-day, information-packed class, you’ll leave equipped with a communication strategy specifically targeted for your organization based on your communication goals and objectives.

Unlike any other Advanced Learning Institute conference, this will be a 1-day session that will cover everything you need to master
internal communications. You’ll have the opportunity to take a deep dive into topics that mean the most to you and gain insights you need to build a successful communication plan, including learning how to:

  • Outline the strategic goals of the organization, and draw a direct line from your goals to your communications
  • Outline your audience needs
  • Define your key messages
  • Align your messages and audience with the proper vehicle(s)
  • Help you balance the “need to know” content with the “nice to know” content
  • Identify tactics and timing: what do you need to do, or have in place to carry out this strategy or overcome your challenges?
  • Create a content strategy that will allow you to do less…and do it better
  • Create an overall timeline for your communications strategy tied to key objectives and milestones
  • Craft a measurement plan so you have an ongoing understanding of what’s working and what’s not
  • Evaluate your current communication vehicles
  • Take those tired, old stories and flip them upside down — so that people actually pay attention to them
  • Coach your executives and subject-matter experts so they help you create great content—instead of serving as an obstacle
  • Make the important interesting
  • Use the new tools available to communicators — including social media and multimedia channels—to turn one-way content into interactive discussions
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Use all of your channels together to reach, engage, motivate, and inform your various audiences
  • Use your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different and see if it works.”
  • Change hats and write effectively across all media
  • and more!

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