Social Media for Health Care Marketing

Event Details

Social Media for Health Care Marketing

Time: March 20, 2017 to March 22, 2017
Location: Renaissance Arlington Capital View Hotel
Street: 2800 S. Potomac
City/Town: Arlington, VA, 22202
Website or Map:…
Event Type: health care
Organized By: Advanced Learning Institute Inc.
Latest Activity: Nov 24, 2016

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Event Description

What you will learn…

Join the health care marketing community to learn best practices, encompass the wide spectrum of social media strategies within health care, and offers robust communications approaches to enhance current programs and drive stakeholder engagement. Topics covered will enhance your organizations social media strategies and boost engagement including how to:

  • Ignite patient engagement with well thought through social campaigns
  • Challenge employees to think outside the box and create memorable digital strategies
  • Upgrade your traditional communications strategy by implementing digital tools, tracking, and analytics
  • Build relationships with health care partners to increase your digital reach
  • Develop impactful videos, without a large team or resources, that engage and inform your patients
  • Encourage upper-level management to engage with social campaigns to increase awareness and achieve business results
  • Implement an effective email marketing strategy that informs as much as it does engage with your readers
  • Utilize live streaming tools — Periscope, Facebook Live, YouTube Live, Instagram Live, — to enhance outreach and improve patient engagement
  • Connect and engage with patients by sharing actual stories, case studies and organization updates to develop a sense of familiarity
  • Increase two-way communication between patients and physicians
  • Updating your website to stay relevant and vibrant implementing an editorial plan and storytelling

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